To coincide with the new product launch and the necessity of a new marketing message I was asked to redesign the product site, in a very short amount of time. I took this opportunity to clean up the navigation and move off the inhouse CMS into a system that would allow me to update more often. The site used a collection of PHP includes as a templating system, and CVS on the backend to replicate the revisioning feature of the old CMS.
Doing this allowed me to experiment more with navigation and design to increase conversion rates. By analysing stats and user paths I was able to increase the usefulness of the site over it’s previous incarnation.
A highlight of site development was the “Return on Investment Calculator” which allowed visitors to work out how much time and money they would save by using our product and then email it to our salesteam. This worked with javascript and jQuery.
