The initial release of the Validis Amatino service was in conjunction with the AccountancyAge online magazine, and as well as articles we got the opportunity to put adverts up on their site.

The first advert below was a simple slideshow of animated screens but for the banner advert we attempted to try something a bit more stylish.

We used Apple Motion to quickly knock up the copy and produce some very nice animations, but on output it turned out to be far too large a filesize for the ad system. Rather than set it to a very low quality to put it up, I decided to recreate it in Flash using a lot of tweened filters.

The MPU advert:

The banner advert: